Our brand's vision and mission is to connect with our audience and make their ‘everyday’ full of accomplishments, for them to feel assured and accompanied at all time.
1. Our packaging design steers away from typical tech brand designs. Our brand design is quirky, empowering and uplifting.
2. Your Everyday is not a smart ring geek. Not so tech advanced, but we’ve got what you need because; We are cost friendly - lower cost for more accessibility for our target market.
3. We want to break the barriers - to make smart rings the new norm of wearable technology tracker.
Target Audience
We have noticed that there is a market gap between smart rings and millennials - therefore, i have decided that millennials in the age range of 18-27 years old is my target audience for this project.
Your Everyday is a light and compact ring that is wearable for everyday use to; track your fitness and sleeping routine, to keep your goal and motivation progress in check and also detects body temperature.
It is all about you and Your Everyday health and wellness.
Image Reference:
Unsplash Pictures:
Photo by Bruno Nascimento on Unsplash
Photo by Tim Goedhart on Unsplash
Photo by justin van aken on Unsplash
Photo by Patrick Dzieza on Unsplash
